BEHIND C.U. WORLD
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THE LOOP
Consciously Unconscious is about sleepwalking through life. Knowing you are stuck doing the same shit, caught in your habits and addictions, and feeling powerless to break out of it. That friction is where the name was born.
It started as a clothing idea, but clothes were never the real point. I wanted a world, a cult like brand, a place to belong. Somehow, I latched onto clothes, but I knew it wasn't right.
THE MASCOTS
THE STAR
Born from whatever got me through 'those' nights. It represents quiet guidance and a little ray of hope, keeping you moving forward in the dark.
THE GHOST
Born from those 3AM sneakouts. Drinking, smoking, and trying to escape my problems. It represents the self, what lingers, and the repeating loops that haunt you.
High and low. Yin and yang. Two halves of the same coin joining together.
THE VEHICLE AND THE SOUND
Once the identity clicked, I traded clothes for something real: cars. The garage, the late nights, the machines. That's where my heart was.
Then came the sound. This isn't whatever is trending; it is its own world with its own soundtrack.
C.U. World is for the quiet ones. People who struggle, like to get lost in different worlds, and who share the same obsessions. This is a direct reflection of myself, looking for those who get it. A world to get lost in. Welcome Home.
